Q2 2024 Snapshot: Top iOS Drawing & Coloring Apps in the US

In the second quarter of 2024, the iOS Drawing & Coloring category witnessed varied trends in downloads, revenue, and active users. Sensor Tower's analysis gives us a closer look at the key players in this creative app segment.

Color by Number：Coloring Games saw a fluctuating download trend, starting at 1.55M in the first week and dipping to 1.04M in late April, before rebounding to 1.43M in early June. Weekly active users mirrored this pattern, peaking at 6.93K in the first week and then gradually decreasing to 5.33K by the end of June. Revenue started at $635K and ended at $553K, with noticeable up and down movements throughout the quarter.

For Sandbox - Pixel Art Coloring, downloads reached their highest at 1.23M in early June, contrasting with an initial 855K. Weekly active users started strong at 51.74K and showed a slight increase to 52.33K in the same period, with revenue following a modest upward trajectory from $126K to $108K.

The Happy Color by Numbers Game experienced a gentle rise in downloads from 942K to 949K, while the active user base remained relatively stable, hovering around the 7.4K mark. Revenue figures for this app were lower, ranging from $40K to $34K.

Phone Case DIY downloads showed a mixed pattern, with an initial 940K downloads dropping to 642K by the end of Q2. Weekly active users started at 1.8K and experienced a slight decline to 1.41K. Since the revenue for this app was negligible in this period, the focus remains on its downloads and user engagement.

Lastly, Pixel Art － Color by Number downloads had a spike in early June at 671K, contrasting with an initial 564K. Weekly active users saw a steady increase from 5.44K to 5.89K, with revenue showing a minor fluctuation, ending at $102K from a starting point of $148K.

For more insights on the performance and trends of mobile apps, Sensor Tower's comprehensive data offers an in-depth look at the ever-evolving app marketplace.